ABOUT US
Hi, we're NOOD! We make premium pet food affordable. Nice to meet you.
Good honest fun.
Our pets are born to play, pounce, zoom and bounce and they play their best when they’re happy and healthy. That means fuelling up their little motors with the right nutrition. But to do that you need to know what you’re actually feeding them.
Here at NOOD, we lay it all out bare: what’s in our food, as well as what’s not in it. No junk, no nasty surprises, no pesky fine print. Just premium recipes with everything they need and nothing they don’t.
Our honest, wholesome nutrition provides the ultimate fuel for a life of fun, powering up your pets with the right sort of goodness to keep them wagging, purring and playing all life long.
NOOD philosophy
Premium for all. This means affordable & accessible, always.
Every pet, big or small, deserves the proper nutrition to live a healthy happy life. And every owner deserves to know what goes in (and what stays out) of the pet food they buy.
This means:
● Premium for all pets from all walks of life
● Transparent recipes: nothing to hide.
● Premium ingredients from trusted suppliers.
● Real, recognisable ingredients.
● Nutritionally complete: everything they need and nothing they don’t.
● Nutrient-dense for maximum digestibility.
● Ethically sourced proteins
● No nasties: no artificial flavours, colours or preservatives.
Dinner laid bare.
We’re gonna be honest about our food because nobody else in the pet food industry really is. We all deserve to know what we’re feeding our pets, and our pets deserve the best.
So we’re laying it all out in the open: what’s in our food, as well as what’s not in it. Our food contains real, recognisable ingredients that are all in there for a reason. There’s nothing to hide: no junk, no nasties, no pesky fine print. Just honest nutrition: premium, uncomplicated and packed full of goodness.
Best in show.
At NOOD, our utmost priority and focus is on producing recipes that are healthy and safe for both your pets and ours. That’s why all our recipes go through rigorous testing and food safety protocol to ensure we deliver on that promise.
Every ingredient is tested for contaminants when it arrives at our facility and each step of our production processes is strictly controlled to prevent cross contamination. During production, we test every 20 minutes for density, colour, moisture, size, nutrient profile and contaminants.
The below is a sample of some of our tests;
● 215 Mycotoxin tests per week
● 260 Microbiological tests per week
● 36 Oxidative stability tests on fats & oils per month
● 1,200 Ingredient nutritional tests per month
● 9,000 Finished product nutritional tests per month
● 18+ hours of Employee Safety Training per employee per year
● 120 Safety assessments per year
JUST HONEST TO GOODNESS, GOOD FOOD.
Shinier coats and empty bowls coming up!
Find your nearest NOOD stockist